As the earth turned to the 21st century, however, marketing procedures have evolved to account for the increase of the internet and e-commerce. With all the transition to daily life and commerce on the web, digital marketing transformed the way business interaction is effective with their shoppers.

Current market segmentation consists of using the full heterogeneous market for a product and dividing it into various sub-marketplaces or segments, Every single of which has a tendency to be homogeneous in all substantial areas.[twelve] The process is carried out for two primary uses: much better a